Paula Ylisassi
Verified Expert in Product Management
Product Manager
宝拉是一位经验丰富的数字时代领导者, bridging businesses, customer centricity, marketing, and technology. 和她的梦想家,同时, hands-on approach and attitude, 她能够成功地领导一系列商业和发展主题. 她最重要的能力是未来战略和远见, 创新和新产品开发, growth, strategic marketing, and branding as a product leader.
Project Highlights
Expertise
Work Experience
Board Member
Rajobit
- 自2021年12月起担任独立董事会成员.
- 支持公司创造和实现增长.
- 为公司的战略重点和决策提供建议.
Board Member
Taitonetti Oy
- 设计、促进和明确公司愿景和战略.
- 作为独立的董事会成员,从事专业和成熟的董事会工作.
- Brought in digital business, marketing, international, customer experience, branding, 以及业务开发专业知识.
CEO
BeiZ
- 支持为风投公司创建一个鼓舞人心的、重点突出的演讲平台和故事.
- 协助融资活动及与vc的讨论.
- 帮助明确产品定位和筹款沟通.
- 创建并具体化愿景、战略和路线图.
- 应用Scrum仪式和产品管理流程. 实施持续改进措施, 以及客户洞察力和数据驱动开发.
- 发起用户获取和营销活动, growth establishment, and proven business-market fit.
高级专员产品管理|项目总监|业务拓展经理
OP
- 领导公司的敏捷产品管理、敏捷项目管理培训和指导,以及敏捷项目管理社区. 为OP从发现到交付创建PM剧本. 在OP学院共同设计和讲授设计和产品思维课程.
- 领导推出了一个新的网上银行网站,Op.Fi,并负责市场发布. 积极将项目管理转变为数据驱动决策的敏捷设置和工作方法.
- 以敏捷和以客户为中心的运营模式为OP建立远程数字开发单元. 作为网站管理团队的一员,监督数字销售相关活动.
Entrepreneur
Self-employed
- 担任数字渠道客户对话策略的管理顾问. 执行和管理一个由两名顾问组成的团队.
- 共同创立了一个以分享为使命的社区, spread, and breed new, 建立面向未来的企业需要勇敢的领导.
- 介绍了金融部门的全球趋势,并为一家数字技术机构举办了战略研讨会.
Global Marketing Director
Sulake
- 管理哈宝的全球营销和品牌战略、流程和工具. 为全球和本地的营销设置操作一个模型.
- 为Habbo Hotel开发市场kpi和ROI指标.
- 通过名为Bobba的移动社交媒体应用程序监督新产品业务开发和用户获取.
Sales and Marketing Manager
Wrigley
- 监督芬兰作为一个商业实体的盈亏责任, 向区域副总裁汇报. 担任国家经理职责,包括产品组合优化和销售发展.
- 与当地分销商合作,为芬兰开发并实施了一种新的运营模式,作为卫星市场.
- 负责Airwaves区域品牌和产品管理, Hubba Bubba, and Juicy Fruit, 包括加入箭牌的全球营销团队. 管理泛北欧项目和战略以及区域营销预算责任.
International Account Manager
BBDO Worldwide
- 为全球快速消费品客户共同开发国际后期制作网络.
- 监督一个线上广告项目和客户管理.
- 共同制定定位和品牌策略和推出计划.
Project History
新网上银行门户市场推出
http://www.op.fiLed the launch of op.Fi,一个每月活跃用户约一千万的网上银行服务.
Education
期货研究中的期货研究
图尔库经济学院图尔库大学-图尔库,芬兰
市场营销工商管理硕士(MBA)
University of Oulu - Oulu, Finland
Certifications
Certified Board Member
Chamber of Commerce
认证Scrum产品负责人(CSPO)
Scrum Alliance
Skills
Tools
MURAL, Confluence, Jira
Industry Expertise
采购产品金融服务,消费产品,风险投资
Paradigms
敏捷产品管理、B2C、敏捷、敏捷项目管理、关键绩效指标、Scrum
Other
Marketing Strategy, Product Ownership, Agile Program Management, Business Development, Management Consulting, Digital, Product Leadership, Brand Building, Business Strategy, Marketing, Digital Marketing, Customer Experience Management, Change Leadership, Agile Leadership, Public Speaking, Strategy, Product Management, Business to Consumer (B2C), Growth, Management, Brand Positioning, Consulting, Branding, Key Performance Indicators (KPIs), Market Research, Competitor Analysis & Profiling, Business, Digital Product Management, Team Leadership, New Business Development, Customer Insights, Innovation, Startup Consulting, Web Analytics, Product Strategy, Go-to-market Strategy, Go-to-market Plans, Stakeholder Management, Sales, Feature Prioritization, Market Research & Analysis, B2B, Fintech, Startups, Gaming, User Research, User Engagement, Website Traffic, Project Management, Web & Mobile Applications, Microsoft Teams, Microsoft PowerPoint, Google Meet, Brand Development, Global Operations, General Management, P&L Management, Sales Management, Strategic Partnerships, Leadership, Marketing Mix, Product Portfolio Manager, Brand Management, Localization, Marketing Communications (MarCom), Product Positioning, Advertising, Production, Boards, Vision Development, Product Launch, Product Vision, Product Roadmaps, Roadmaps, Backlog Management, Futures & Options, Operating Models, Product Marketing, Launch Strategy, Data, Research, Manufacturing Product Manager, Seed Fundraising, Pitch Decks, App Growth, Mobile Apps, Mobile User Acquisition, Business Operations, FMCG, Minimum Viable Product (MVP), Product Growth, Edtech Design, Team Mentoring, Software Implementation, Startup Funding, Fundraising, Social Media, Vendor Selection, Professional Development, Documentation, Coaching
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